Consumer behavior is the study of the processes involved when. Personal factors affecting consumer purchase decision. Sep 02, 2018 social factors affecting consumer buying behavior. Abstract globally, the term, marketing is not a new phenomenon. Sources for the analysis of factors biasing the con sumer at purchase decisionmaking process were gained through a marketing survey. What are social factors influencing consumer behavior. The data has been collecting with the help of questionnaire. The external factors affecting consumer behavior have been discussed categorically in this chapter, spread across the sections on business environment, geodemographic factors, consumer culture, seasonality, and induced consumer perception. Factors affecting consumers buying decision in the selection of a coffee brand.
Factors affecting green purchase behaviour and future. An individual and a consumer is led by his culture, his subculture, his social. The influence of cultural factors on consumer buying behaviour and an application in turkey. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Many factors, specificities and characteristics influence the individual in. There are many factors affecting consumer behaviour. Purpose to investigate the factors affecting consumers online shopping behavior. The factors do not affect equally to all the buyers. Internet is one factor that influences this suitability.
No commodities can move from a production point to a consumption point without putting the marketing machinery at work. A number of personal factors also influence the consumer behaviour. Jun 25, 2018 consumer behavior can be influenced by factors such as motivation, learning and perception. Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. An individuals response to a task involving judgment is based on three aspects viz. Factors affecting the consumer buying behavior i am business student from uob, this survey will help to collect data for the project. A study of factors affecting online buying behavior of. Consumer behavior can be influenced by factors such as motivation, learning and perception. Pdf factors that influence consumer buying behavior in.
These all factors jointly shape consumer behaviour. Factors affecting consumer buying behavior of mobile phone. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available. Although significant research on environmental consciousness and awareness of the consumer exists diamantopoulos et al. These factors are not individualistic,and are external to the individual. Factors affecting consumers buying decision in the selection.
The impact of social factors affecting consumer behaviour on. Due to impact of various factors, consumers react or respond to marketing programme differently. Lifestyle of customers is another import factor affecting the consumer buying behavior. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Answer she was feeling hungry and wanted to eat something. This study aimed to determine factors of consumer behavior that affect to. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Let us understand the effect of psychological factors on consumer behaviour. Even if you sell to a company, youll be dealing with humans to do it. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. It focuses on the degree that consumers recognise a certain stimulus over a period of time. A study of factors affecting online buying behavior of students. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions.
Several researches can be identified as center to the job and worldview of behavioral economists and other behavior analysis. All of these concepts are part of consumer behavior and have effect on each other. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. In their findings, social factor s, physical factors and attitudinal factors were found to be the major deter minants in the consu mers. Jul 27, 2010 lifestyle of customers is another import factor affecting the consumer buying behavior. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. This gives the researcher a base to get acquainted with the possible factors that may affect the buying behaviour of the students. Factors affecting the consumer buying behavior survey. The effect that adaption has to its consumer is that over time this stimulus becomes so familiar that it is ignored. Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. Personal factors affecting consumer purchase decision towards. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them.
A purchase decision is the result of each and every one of these factors. Jan 03, 2019 purpose to investigate the factors affecting consumers online shopping behavior. Factors influencing consumer behavior of smartphone users. These factors include culture, subculture, social class, reference group and family influences. These issues are followed by the concept of a brand. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. Ville lehto, lecturer the purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. An study of factors affecting on online shopping behavior of consumers dr. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Consumer behavior is influenced by cultural factors like social class, buyers culture, and subculture. Factors that influence consumer purchasing decisions of. Factors affecting consumer buying behavior factors of. Factors affecting consumer behavior product management buzz.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. By asifo shah consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. The objective of this study is to examine how personal factors such as lifestyle, personality, and economic situations affect the consumer behavior. Factors influencing consumer buying behaviour global journals. Sources for the analysis of factors biasing the con sumer at purchase decision making process were gained through a marketing survey. Lifestyle refers to the way a person lives in a society and is expressed by the things in hisher surroundings. Thus, purchase decision consumer includes three main actions. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Jan 05, 2018 8 factors that influence consumer behavior the most. Consumer decision is the active factor of competitive theories. For getting a better understanding of the total concept of consumer behavior, the decisionmaking process and the types of decisions are taken into the study. The consumer plays a very important role in the demand and supply chain of every economic system of.
Those factors are known as internal factors or personal factors. The impact of factors influencing the buying behaviour on the. In fact this is one major factor that influences consumer behaviour. The impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select. Where these factors are cultural factors, social factors, personal factors, and psychological factors. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include. Subcultures can include nationalities, religions, racial groups, or groups. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. A consumer is someone who pays a sum to consume the goods and services sold by an organization. Nancy went to a nearby restaurant and ordered pizza for herself. Factors influencing consumer behavior and prospective. Each culture contains subcultures groups of people with share values.
An study of factors affecting on online shopping behavior. An study of factors affecting on online shopping behavior of. The need to feel, touch, smell, or try the product, which is not possible when shopping online is another factor. Jul 28, 2019 in this video you can see different factors influencing consumers behavior in detail. Jozef bucko1, lukas kakalejcik1 and martina ferencova2. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Patil university navi mumbais department ofbusiness management, cbd belapur, navi mumbai director, padmashree dr d. A study of factors affecting on customers purchase intention. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. These varied behaviors influence the personal preferences of the other set of individuals as they. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. Patil universitys department of business management, navi mumbai. The sub factors under personal factor are listed below.
Factors influencing consumer behavior canadian center of. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Deregulation of financial markets and the transition of banking services from state control to open competition, has created a highly competitive market where financial institutions are competing intensively not only for new customers but for retain. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Consumer behaviour and factors influencing buyer behavior. Moving onto another factor that has effect on exposure called adaption. An understanding of consumer behaviour is essential in planning and programming the marketing system. Factor affecting consumer behavior linkedin slideshare. The impact of factors influencing the buying behaviour on. Pdf factors affecting consumer buying behavior researchgate. Besides the internal factors, external factors also influence consumer behavior. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Primary data such as questionnaire and interview method and.
Social factors influencing consumer behavior definition. The social factors are the factors that are prevalent in the society where a consumer live in. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life. Factors affecting consumer buying behavior n ramya and dr. Family is a social group and it can be considered the cornerstone of consumers so. Factors affecting consumer purchase behavior according to 2, consumer purchases are influenced by four factors. The following study has been undertaken with these objectives of to study the factor affecting buying behavior of. Data were collected through questionnaires and interviewed, both primary and secondary data were used. Factors influencing consumer behaviour agricultural journals. Product quality is a key factor in assessing purchase intention. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan.
A study of factors affecting on customers purchase intention case study. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world. Consumer buying behavior is influenced by two major factors. Purposive sampling, and convenience sampling were used to get the sample of respondents during the study. What are the factors influencing consumer behavior. In this video you can see different factors influencing consumers behavior in detail. External environmental factors affecting consumer behaviour. Pdf factors that influence consumer behavior in the. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. In the above example, hunger was the motivating factor for nancy to. Sekolah tinggi p a r i w i s a t a t r i s a k t i welcome to introduction to tourism destination four main factors affecting consumer behaviour rina suprina m.
Pdf factors that influence consumer behavior in the purchase of. Consumer behaviour deals with the study of buying behaviour of consumers. The impact of social factors affecting consumer behaviour. Age of a consumer and his life cycle are two most important sub factors under personal factors. The society is composed of several individuals that have different preferences and behaviors. Factors influence consumer purchase decisions of private label food products. For the same product, price, promotion, and distribution, their responses differ significantly. The influence of cultural factors on consumer buying.
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